Are you looking for ideas to improve your Social Media Marketing over the Christmas Holiday Season?
There is still time to start a social media campaign for the holidays. The majority of shoppers surveyed are Annoyed by Pre-Thanksgiving, Christmas advertising! While you are well into your traditional advertising for the holidays, don’t start your Social Media too soon. With the social sharing and commenting on Social Networks it is too easy for one annoyed customer to ruin your efforts.
Start a few ‘Gift Idea List’ type post leading up to Thanksgiving. Then plan your Holiday Themed posts from Thanksgiving weekend all the way through Christmas Eve.
2. Do Something!
According to a new holiday shopping survey sponsored by MarketLive, Social Media will Influence Over Half of all Holiday Shoppers!
Social Media is gaining in their influence over consumer shopping behavior and you don’t want to miss out. If your jewelry store is not active on at least one Social Media website like Facebook, Now Is The Time To Do So!
3. Tell A Story!
On social media, nothing causes people to ignore your post faster than a product picture on a plain background. It is an obvious sign that someone is trying to sell them something, and Outright Advertising Just Does Not Work On Social Media!
Always include pictures of jewelry and/or watches in every post you make. But be creative and use holiday themed backgrounds or stock images (including people in pictures is always great). The backgrounds and photos should all work together with the text you write to fully communicate your message or story.
4. Post More Often!
During the holiday season more people will be on social networks and will be posting more often. Because of all the extra content in the newsfeeds, your post will not stay active very long. To be certain you have something for your customers and prospects to see when they log-in you need to be constantly and consistently adding new content to your pages.
From Thanksgiving to Christmas posting once a day is the absolute minimum, and 2 to 3 times a day is not too often.
5. Use Facebook Paid Ads
Due to the sheer volume of content added to social media sites during the holidays, organic reach will plummet. If you want to reach your target audience during the holidays you MUST spend at least a little on Facebook Ads.
Facebook targeting is by far the most comprehensive of any online marketing and the least expensive. In addition to geographic and age demographics you can now target additional items such as Annual Household Income and Net Worth, as well as Purchase Behaviors such as People Who Are Apt To Purchase Jewelry.
Ad cost will vary by location and competition, but $8 to $10 per 1,000 views and 10 cents per engagement is very common.
Need Help with Holiday Themed Content for You to Post?
Want to Reach More Customers for the Holidays with Affordable Content to Draw Them In Your Store?
For Less Than Your Morning Coffee You Can Have Professionally Created, Jewelry Related Content, For Your Social Media Pages.
It’s Like Facebook Candy for Jewelers!
EARLY BIRD SPECIAL extended to Nov 12th
Don’t Have Time to Do Your Social Media Yourself?
Discover Professional Management Services for Less Than Hiring a High School Kid!
Internet 4 Jewelers offers Affordable Full Service Social Media Management.
At Internet 4 Jewelers We are Jewelers First!
Brad and Debbie Simon, owners of Internet 4 Jewelers, has worked in the Retail Jewelry Industry since 1977. For over 37 years they have worked on and created marketing campaigns and advertisements for jewelry stores. For the past 15 years they have been marketing on the Internet. They have the Retail Jewelry Experience to Know and Understand Your Needs and the Marketing Background to Get It Done Right!
But most of all, they are Knowledgeable Jewelers with the Expertise in Diamonds, Gemstones, and Jewelry to Create Accurate Content Designed to Build Your Credibility, Enhance Your Professional Image, and Draw Customers into Your Jewelry Store!
“Debbie and Brad have ‘put us on the map’ with their company’s services that we have enjoyed for nearly two years. We would encourage you to have them develop your jewelry store’s presence in the ever changing social media world!”
Kathy Butler, K E Butler Jewelers – Vidalia, GA
From Content Packages for the Do-It-Yourself Marketer,
to Affordable Full-Service Social Media Management,
Internet 4 Jewelers has the Program to Fit Your Budget and Needs.